Roofs Etc1-888-ROOFSETC

Privacy Policy

Last updated: February 2026

Information We Collect

When you use Roofs Etc, including our website, AI chat assistant ("Casey"), phone services, or contact forms, we may collect the following information:

  • Contact information: Name, phone number, and email address when you request service, submit a quote request, or communicate with us through any channel.
  • Service details: Information about your home service needs, including service type, urgency, problem descriptions, and property details.
  • Chat conversations: Messages and selections you provide when interacting with our AI chat assistant, including service category, service type, urgency level, and problem details.
  • Call records: When you call us, we may record your phone number, call duration, and call content for quality assurance and training purposes.
  • Usage data: How you interact with our website, including pages viewed, features used, and device information, collected through cookies and analytics tools (Google Analytics).

How We Use Your Information

We use the information we collect to:

  • Provide quotes, schedule service, and fulfill your requests
  • Respond to your inquiries via phone, email, text message, or chat
  • Send you service confirmations, appointment reminders, and follow-up communications
  • Send promotional messages about our services, special offers, and seasonal maintenance reminders (with your consent)
  • Improve our services, website, and AI chat assistant
  • Comply with legal obligations

SMS/Text Messaging

By providing your phone number and consenting to receive text messages, you agree to receive SMS/MMS messages from Roofs Etc related to your service requests, including:

  • Appointment confirmations and reminders
  • Service updates and technician arrival notifications
  • Quote follow-ups
  • Promotional offers and seasonal maintenance reminders

Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance.

Your consent to receive text messages is not a condition of purchasing any goods or services. We will not share your phone number with third parties for their marketing purposes.

Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with legal obligations. Specifically:

  • Contact information and service records: Retained for the duration of our business relationship and up to 3 years after your last interaction.
  • Chat conversations: Retained for up to 2 years to improve our services and for reference in ongoing service relationships.
  • Call records: Retained for up to 1 year.

You may request deletion of your personal information at any time by contacting us at privacy@roofsetc.com.

Information Sharing

We may share your information with:

  • Service technicians and contractors who perform the work you have requested
  • Service providers who help us operate our business (e.g., SMS platforms, analytics tools, AI processing services)
  • Legal authorities when required by law or to protect our rights

We do not sell your personal information to third parties.

Social Media and Third-Party Platforms

We may collect your personal information through social media platforms including but not limited to Facebook, Instagram, Google, Yelp, Nextdoor, and TikTok. This includes information you provide through:

  • Lead forms: When you submit a lead form or request a quote through a social media advertisement (e.g., Facebook Lead Ads, Instagram Lead Ads), we collect the information you provide, which may include your name, email address, phone number, and service needs.
  • Direct messages: When you message us through a social media platform, we may collect and store the contents of those messages.
  • Comments and interactions: Public comments, reviews, or interactions on our social media pages.

Information collected through social media platforms is subject to both this privacy policy and the respective platform's privacy policy. We process this information for the same purposes described in "How We Use Your Information" above.

Facebook/Meta specific: We use Meta's advertising tools, including the Meta Pixel and Conversions API, to measure ad effectiveness and deliver relevant advertisements. Data collected through lead ads is stored securely and used solely for the purposes you consented to when submitting the form. We do not use data obtained from Meta for purposes other than those permitted by Meta's Platform Terms. You can manage your ad preferences through your Facebook/Instagram account settings.

Google specific: We may use Google Ads and Google Business Profile to advertise our services and collect leads. Data collected through Google lead forms is handled in accordance with Google's advertising policies.

Cookies and Analytics

We use Google Analytics to understand how visitors interact with our website. This service may collect information such as your IP address, browser type, pages visited, and time spent on pages. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of promotional communications at any time
  • Opt out of text messages by replying STOP
  • Opt out of the sale or sharing of your personal information

To exercise any of these rights, contact us at privacy@roofsetc.com. We will respond to your request within 30 days.

State Privacy Rights

New York residents: Under New York privacy laws, you have the right to know what personal data we collect, the right to request deletion of your data, and the right to opt out of the sale of your personal information.

Connecticut residents: Under the Connecticut Data Privacy Act (CTDPA), you have additional rights including the right to access, correct, and delete your personal data, and the right to opt out of targeted advertising and the sale of your data.

New Jersey residents: Under the New Jersey Data Privacy Act (NJDPA), you have the right to know what personal data we collect, the right to delete your data, the right to correct inaccuracies, and the right to opt out of the sale of your personal data and targeted advertising.

California residents: Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to know what personal information we collect, the right to delete it, the right to opt out of the sale or sharing of your information, and the right to non-discrimination for exercising your rights. We do not sell your personal information. To submit a verifiable consumer request, contact us at privacy@roofsetc.com.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including encryption of data in transit and at rest. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date.

Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us:

  • Email: privacy@roofsetc.com
  • Phone: 1-888-ROOFSETC
  • Mail: Roofs Etc, 180 East Prospect Ave, Mamaroneck, New York